Squarespace for a therapy practice: a fair assessment
Squarespace is excellent software. If it weren't, this page wouldn't need to exist. The question isn't whether it can make a beautiful site — it can — but how many hours of therapist-specific work it hands back to you.
What you actually do after picking a Squarespace template
You write every page from scratch — the About that doesn't sound like a résumé, the services page that doesn't promise outcomes your board would frown at, the FAQ. You build a contact form and think about where those messages land. You research local SEO for therapists, then hand-build a page per specialty. You add structured data with a plugin or code injection. Most therapists we've talked to budget a weekend and spend several.
PracticeWoven front-loads all of that because every customer is a therapy or coaching practice: the copy draft is written for your specialty in the right register, the intake form knows what a consult request looks like, specialty landing pages and MedicalBusiness schema generate themselves, and the 988 notice and NPI-verified badge are checkboxes, not projects.
| Squarespace | PracticeWoven | |
|---|---|---|
| Templates | Hundreds, for every business | 150, all for therapy & coaching practices |
| First draft of your copy | You write it | Written for you from six answers; edit anything |
| Therapist SEO layer | DIY (possible, manual) | Automatic: specialty pages, schema, meta, sitemaps, IndexNow |
| License verification badge | — | NPI checked against the CMS registry, weekly |
| Free tier | Trial only | Real published site on a subdomain |
| Design freedom | Very high | High within the system (palettes, type, sections, blocks) |
| Beyond a practice site (shop, courses) | Excellent | Not what this is for |
Common questions
Is Squarespace cheaper than PracticeWoven?
At the entry tier, roughly comparable: Squarespace's personal plans have run in the $16–$25/month range billed annually (check current pricing) and PracticeWoven's Solo tier is $20/month — with a free real-site tier below it that Squarespace doesn't offer. The bigger cost difference is your weekend: a general-purpose builder gives you a blank theme; a therapy-specific one gives you a finished draft.
Can a Squarespace site rank for 'therapist in my city'?
Yes, if you build the right pages: a substantial landing page per specialty, consistent name/address/phone, LocalBusiness-type structured data, correct titles and descriptions. Squarespace gives you the tools to do that work manually. PracticeWoven generates that layer automatically — specialty pages with distinct long-form content, MedicalBusiness schema, per-page meta — because every customer needs the same machinery.
What therapist-specific things does Squarespace not have?
NPI license verification, a 988 crisis-line notice, therapy-informed intake forms, generated privacy/practice policies, and copy written in a clinical-but-warm register. None are impossible to bolt on; all are hours of your time.
When is Squarespace genuinely the better pick?
When your site is bigger than your practice — you sell courses, run a podcast, need a shop, or want total design freedom and enjoy building. Squarespace's breadth is real; a niche tool shouldn't pretend otherwise.
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